Youyou de Paris logo

Parisian Flair

Youyou de Paris is a contemporary womenswear and accessories brand from France. The brand is heavily inspired by global themes and artisanal techniques, with garments that  incorporate embroidery methods from India, China and Vietnam to appliqué methods from France, Spain and the Netherlands among many others. The brand identity we created centered around Parisian bohemian flair with global and exotic elements intertwined into the visual style. The word mark features a custom cursive script that was inspired by the designer’s signature. We also created a circular monogram icon that the brand could use within their toolbox of elements across a wide range of applications.

The brand styleguide incorporated dark moody photography along with watercolor and gouache painted motifs that echo details on the garments. The final result is loose, dreamy and slightly mysterious and allows the brand to retain a lot of flexibility in the styling of their collateral.


Window graphics in a fashion shop
Fashion label stationery and corporate identity
Fashion apparel packaging design
Shop graphics and retail branding
Paris bohemian moodboard
Fashion label business cards
Fashion hangers with branded logo
Logotype and script samples
Pink and orange lace
Fashion catalog and lookbook design
Ready to get started?

We would welcome the opportunity to work with you! Contact us for more information and to schedule an appointment by phone or in person.