Let’s fly away

Escapes is a luxury travel and lifestyle company based in the middle east. Their team approached us looking to create a branding system with modern sensibilities that targeted a largely affluent clientèle and was inspired by the beauty of travel, fashion and an effortlessly chic lifestyle. With a competitive environment already saturated with companies looking to target the same audience, it was important for us to achieve a brand identity that was unique, memorable and showcased a compelling differentiation from all other agencies.

We created a logo with a unique footprint: four interwoven keys, each with the letter “E” hidden within the motif. The result is simple, iconic and evokes the feeling of unlocking a special secret for those ‘in the know’. The motif was then extended to a proprietary pattern that took the same principle of monogrammed patterns seen in high fashion brands, but usable on items like stationery, interiors, etc…