![Escapes brand identity](http://www.atelierisabey.com/wp-content/uploads/2018/06/travel-logo-beauty.jpg)
Let’s fly away
Escapes is a luxury travel and lifestyle company based in the middle east. Their team approached us looking to create a branding system with modern sensibilities that targeted a largely affluent clientèle and was inspired by the beauty of travel, fashion and an effortlessly chic lifestyle. With a competitive environment already saturated with companies looking to target the same audience, it was important for us to achieve a brand identity that was unique, memorable and showcased a compelling differentiation from all other agencies.
We created a logo with a unique footprint: four interwoven keys, each with the letter “E” hidden within the motif. The result is simple, iconic and evokes the feeling of unlocking a special secret for those ‘in the know’. The motif was then extended to a proprietary pattern that took the same principle of monogrammed patterns seen in high fashion brands, but usable on items like stationery, interiors, etc…
![Escapes branding on iPad](http://www.atelierisabey.com/wp-content/uploads/2018/06/travel-logo-app.jpg)
![Escapes logo icon deconstructed](http://www.atelierisabey.com/wp-content/uploads/2018/06/travel-branding-logo-construction.jpg)
![Escapes travel agency branding stationery suite](http://www.atelierisabey.com/wp-content/uploads/2018/06/travel-agency-branding-stationery.jpg)
We developed a unique monogram step and repeat pattern as an additional asset for the client to use as a part of their brand toolbox. The pattern elevates the brand even further, taking inspiration from luxury fashion and accessories brands.
![Escapes monogram pattern design](http://www.atelierisabey.com/wp-content/uploads/2018/06/keys-pattern-design.jpg)
![Escapes travel logo signage](http://www.atelierisabey.com/wp-content/uploads/2018/06/keys-logo-signage.jpg)
![Travel inspiration board](http://www.atelierisabey.com/wp-content/uploads/2018/06/travel-agency-inspiration-moodboard.jpg)
Ready to get started?
We would welcome the opportunity to work with you! Contact us for more information and to schedule an appointment by phone or in person.