Behind The Scenes : Jodi & Asa

Today, I’m thrilled to share the Jodi and Asa invitation process because it gives me a chance to shed some light onto our unique method of designing custom wedding invitations. For those who are not familiar with the type of work we do, we design wedding invitations from scratch for our clients, weaving elements from their personalities, personal style, venue, wedding decor, etc… to create something one of a kind for them to be proud to send to their guests and to cherish as a keepsake.

Jodi and Asa celebrated their wedding at the beautiful historic Hempstead House in August of 2010. The couple planned their theme and decor around the authentic look and feel of the manor, which also happens to be located in the same area in which F. Scott Fitzgerald’s classic novel ‘The Great Gatsby’ takes place. Since both the bride and groom were professionals in the publishing industry, we decided to take this inspiration to the next level by creating their wedding invitations and stationery using elements and details from the venue and novel. We researched inspiration from storybooks, vintage book covers, 1920s architecture and illustration as well as inspiration from the castle which had this amazing architecture (complete with gargoyles and all!). The following designs are the original concept ideas we presented to them.

I love the gorgeous bookbinding designs of designer Coralie Bickford-Smith and her designs definitely inspired our book jacket designs. We used the chandeliers to create a glamorous 1920s feel. The arch on the first page echoes the arches in the Gothic architecture of the castle.
These covers are all about the front gates of the castle. We thought it would be great to play up the book idea by telling a story and having the book follow the narrative of the guest’s wedding experience. The guests leaving New York City on the first page, arriving at the castle and so on…

We loved the antique pinks and plum colors of this design as well as the boldly off-centered type. The skyline of Manhattan also lends a level of drama and romance to our storytelling!

Here we took inspiration from the Gothic gargoyles on the facades and ironwork of the venue architecture to create a bold book cover. The interior page is softer, following in the footsteps of their wedding decor, in a lush, overgrown, “enchanted garden” feel.
The cover of this design was completely inspired by a vintage edition of Jules Verne’s “Around the world in 80 days”. The interior page showcases an illustration of a couple in a convertible looking back at the skyline of New York.

 absolutely love the fine art of paper marbling and find it quite rare to find stationery that uses these beautiful, rich and colorful papers anymore. The marbled papers are also frequently used in the inner pages of antique books.
The magnificent archways and Gothic windows sparked the idea of creating this more graphic, more decorative concept. We also looked to vintage hardcover books from the 1900s through 1920s to find rich sources of inspiration.

Following the design rounds we pulled some of the details we liked most from several of the sets. The gargoyles for example were a favorite! And working together, we narrowed down our options, only picking the best of the best from what we had to offer.

For the reception stationery, we created one of a kind signage for events such as the outdoor croquet games the guests were going to be participating in. We also custom designed twenty three individually different table cards each designed to reflect the characters, themes and locations highlighted in ‘The Great Gatsby’

The result in an invitation and stationery suite that speaks volumes about Jodi and Asa and their unique style and wedding.

Want to see more custom wedding invitations?
Check out our portfolio!

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3 Responses to Behind The Scenes : Jodi & Asa

  1. Phyllis {My Wedding Concierge} says:

    Absolutely gorgeous! I had no clue how much work went on behind the scenes! Thank you for the glimpse inside your life.

  2. Jodi Lu Johnson says:

    Margot, this looks gorgeous – I’m so glad you posted this because all of our custom options were SO amazing and I was sad to see any of them get lost! Atelier was our absolute favorite part of planning our wedding. Outstanding.

  3. Margot says:

    Thank you Jodi! It was such a pleasure working with you and Asa! Loved what we were able to come up with together 🙂

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